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07.13.2006
Originally featured on BroadcastEngineering.com
Packet Vision to launch addressable IPTV advertising delivery platform

Addressable IPTV advertising specialist Packet Vision will launch its TV advertising delivery platform, which is designed to enable both push and pull advertising, at IBC2006.

The platform allows ads to be highly personalized to match viewer demographics, ­ even down to the individual household, and lets viewers interact with the commercial messaging in a way that’s more sophisticated than currently available.

The Packet Vision ad platform makes it possible for TV advertising to achieve the level of personalization that tends to be associated more with the Internet.

See Packet Vision at IBC2006 stand 4.369, or visit www.packetvision.com.



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