03.12.2009 02:08 PM
Originally featured on BroadcastEngineering.com
Orad to spotlight newly released ADVision

Orad will highlight its newly released next generation of ADVision, a turnkey virtual advertising system, at the NAB Show.

The system opens new revenue streams from various sports productions. ADVision can be adapted to any type of sports event, including soccer, basketball, football and extreme sports. It can be operated from a studio or an OB van and used to support both HD and SD productions.

With ADVision, broadcasters have the option of integrating dynamic and animated advertisements. ADVision has automatic frame recognition and the ability to play clips and animated ads, all from within a single box.

Using Orad's image-analysis camera-tracking system, ADVision enables real-time insertion of virtual ads on the playing field. Even full-motion video clips can be laid over the field or stand out from the turf.

See Orad Hi-Tec Systems at the NAB Show in Booth SU10517.

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