09.21.2009 12:53 PM
Originally featured on BroadcastEngineering.com
Omneon presents Media Application Server

Omneon has introduced the new Omneon Media Application Server, a dedicated application server designed to address the needs of demanding media operations in broadcast and production workflows. Easing the development and deployment of dedicated enterprise media management applications from developer partners and customers, the Media Application Server ensures that content across complex environments can be easily managed and processed from a centralized platform.

Omneon also has introduced a suite of applications powered by the Media Application Server, including Omneon ProXplore, a new clip and metadata management utility, and new versions of the Omneon ProBrowse proxy application and the Omneon ProXchange transcode application. This suite of applications provides simple clip processing and management tools via a common Web-based user interface that can be made available throughout the enterprise. Offering a core set of functionality common to almost any media workflow, these standard off-the-shelf applications enable basic clip management.

Built on standard IT hardware, the Omneon Media Application Server is a software platform that decoupes client computers and data storage operations from media management and application processing. Application servers provide advantages such as improved efficiency through centralized administration and configuration, centralized security for controlled access to content, scalable performance, data integrity, and a common messaging bus. The Omneon Media Application Server is designed specifically to bring these advantages to media organizations and to enforce and optimize the complex workflows in those environments.

Embedded within the Omneon Media Application Server is the Omneon Media Services Framework (MSF), a Web-services API for applications to use for managing content and processing media on Omneon systems. The Media Application Server is not limited to just Omneon services and provides an open platform that supports straightforward integration of third-party services for tasks such as archive management, QC, content repurposing, branding and graphics compositing.

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