01.16.2009 09:54 AM
NOW unveils local TV iPhone application

News Over Wireless has made available a local TV iPhone application via the iPhone App Store.

Designed to take advantage of the iPhone's multitouch interface, the application features local news, video, weather forecasts, traffic images and more from WRAL, in Raleigh, NC. Both properties are operated by CBC New Media Group, a division of Capitol Broadcasting.

NOW designed its first iPhone application to include national and local advertising. National advertising is supported by NOW's ad router and network of ad partners, while the TV station sells to local advertisers. Both provide new revenue streams for the station.

NOW currently partners with 114 local and national media companies to provide custom mobile applications and services delivering news, entertainment and information to mobile phone users. Other iPhone applications from the company are planned for 2009.

For more information, visit www.newsoverwireless.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology