Debra Kaufman /
10.19.2010 11:27 AM
NHL debuts on Foursquare

The National Hockey League now has a full-time presence on Foursquare, the location-based social networking service. The new social media campaign was developed in conjunction with RocketXL, a social media marketing agency. With Foursquare, a mobile-based friend-finder, city guide and social game, the NHL plans to provide its fans with another way to interact with its brand. The launch on Foursquare was simultaneous with the Oct. 7 opening day hockey/entertainment festival, NHL Face-Off, in Toronto. NHL fans who attended Face-Off could use Foursquare to check in, receive insider information and get clues to find the locations where NHL representatives gave away prizes. Fans could also win badges, which the NHL encourages them to do via Facebook and Twitter. The NHL will continue to use Foursquare to provide unique content, rewards discounts and incentives to encourage fans to check in at games.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
Featured Articles
Conference Updates
Discover TV Technology