05.05.2010 04:02 PM
Originally featured on BroadcastEngineering.com
News Over Wireless, local TV partners launch v2.0 iPhone apps
News Over Wireless (NOW) and its local TV partners have upgraded to version 2.0 iPhone apps, which introduce a variety of new features including story sharing, user-generated news reports and new ad positions.
In the new version, users can share stories via e-mail, Facebook, Twitter or SMS without ever leaving the app. The recipient of any of these messages gets a NOW Smart URL, which detects whether the user is on a PC or mobile phone, and sends them to the correct site. These features make it easy for users to share local news and for the station to promote its brand across a variety of platforms.
The user-generated news report functionality turns iPhone users into mobile reporters. These new tools give users the ability to interact directly with their local TV station’s newsroom by sending video, photos, e-mail or calling with the push of a button.