11.21.2008 08:58 AM
Originally featured on BroadcastEngineering.com
News Over Wireless helps stations monetize mobile Web sites
Local TV stations are earning advertising revenue from their mobile Web sites using a custom ad solution built by News Over Wireless (NOW).
After launching a mobile Web site, NOW partners generate revenue through national text and banner ads. This is made possible by NOW's network of advertising partners, including Third Screen Media, Millennial Media, Nokia and Google. The company created a custom ad router that makes ad calls to each partner to maximize revenue potential.
Local TV stations also generate ad revenue by selling ads locally. Ad buying options for local advertisers include sponsorships, run-of-site and impression-based ads. This also enables TV stations to offer clients a compelling integrated ad package — on-air, online and mobile.
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