09.16.2010 10:46 AM
New justAD.TV system opens ad possibilities for pay-TV operators

JustAd.TV, which recently made its IBC debut, launched its TV advertising system that enables pay-TV providers and HbbTV broadcasters to apply Internet-style advertising to nonlinear entertainment services, such VOD and PVRs.

The company showed a number of innovative advertising formats and business models that bring the interactivity and targeting of Internet advertising to nonlinear TV. For example, the company’s ad system enables operators to serve ads when the viewer pauses, fast forwards or rewinds an on-demand program. It also can provide for TV ad selectors, allowing viewers access to free VOD products, such as movies, that are paid for by advertising suited to their personal interests.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 06:00 AM
Eleven FCC Scenarios for The 600 MHz Band Plan
I suspect that the estimated $44 billion of auction proceeds do not take into account the fact that some spectrum the FCC will buy cannot be resold because it must be used as guard intervals in the 600 MHz band plan.~ Charles W. Rhodes

Zazil Media Group /   Thursday 11:07 AM
NAB 2015 Preview: Dalet Spearheads the Facility of the Future
Wall Street Communications /   Thursday 07:36 PM
Digital Alert Systems 2015 NAB Show Preview

 
Featured Articles
Discover TV Technology