05.21.2007 10:00 AM
NAB says converter box availability critical to DTV success
The NAB has urged consumer electronics manufacturers to ensure that digital-to-analog television converter boxes are available by Jan. 1, 2008.
NAB president David Rehr told electronics manufacturers and retailers that availability of the boxes is “critical to our collective success.” Rehr’s comments were made in a letter to Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA), and Marc Pearl, executive director of the Consumer Electronics Retailers Coalition.
Rehr said, “significant consumer confusion will result,” if converter boxes are not produced and on store shelves on Jan. 1, 2008.