11.19.2007 05:02 PM
MoPhap, Vantrix deliver joint mobile video ad insertion platform

MoPhap and Vantrix last week announced their joint mobile video ad insertion platform, which integrates MoPhap’s SparkMobile ad serving and campaign management tool with the Vantrix Ad Booster advertising insertion and optimization platform. The platform allows mobile content providers to insert highly targeted ads in real time within streaming and downloadable mobile video content.

The platform, designed to replicate the ad-supported content distribution models of broadcast television and the Internet, uses a proprietary server-side cookie technology from MoPhap to allow mobile video advertisers to target ads contextually and behaviorally, along with additional device, carrier and network characteristics gathered by Vantrix. Advertising formats that can be handled by the platform include pre-, mid- and post-rolls, as well as watermarks and logos.

For more information, visit www.mophap.com and www.vantrix.com.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
Featured Articles
News Technology
News Technology
Discover TV Technology