02.07.2011 03:33 PM
Originally featured on BroadcastEngineering.com
KPN offers discount TVs to boost ARPU

Dutch telco KPN has teamed up with Sony to offer discounted LCD TVs at its stores to new subscribers of its triple-play service. Potential customers are being wooed by Sony Bravia HD LCD 32in TVs at €249, reduced from the usual €549 when purchased with a triple-play package under a contract of at least a year. The promotion will run until March 20 at 107 KPN stores across the Netherlands, with KPN hoping to accelerate take-up of its IPTV service and lock customers in via triple play, which reduces churn rate as well as increases ARPU. KPN aims to attract around 60,000 IPTV subscribers during 2010 to reach 302,000 subscriptions by the end of the year.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.


 
Featured Articles
Discover TV Technology