Hong Kong’s TVB to add MHEG-5 interactivity as part of DTT launch

December 20, 2007

Hong Kong broadcaster Television Broadcast Limited (TVB) will use MHEG-5 as the middleware for its imminent digital terrestrial launch.

TVB supplies a range of free-to-air and pay-TV services. DTT services will officially launch on Dec. 31, according to IMPALA, the International MHEG Promotion Alliance. MHEG-5 was originally developed and standardized by ISO in the mid-1990s as part of the DAVIC standardization effort to support interactivity and navigation for video-on-demand services.

TVB’s DTT rollout will deliver HD picture quality, interactive services, such as electronic program guide (EPG), headline news, weather and online interactive services, such as voting and shopping.

For more information, visit: www.impala.org.

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