HDNet to streamline sales and traffic

May 11, 2006

HDNet has purchased the SintecMedia OnAir system for managing its airtime sales, traffic, programming and promotion campaigns.

The OnAir solution will provide centralized management of HDNet's core data and enable improved sharing of information and comprehensive business reporting in conjunction with the company's existing automation and accounting applications.

OnAir combines major operations into an all-in-one product including sales, traffic, programming and promo management, thereby facilitating communication across broadcast organizations, eliminating duplicate data entry and enabling companies, such as HDNet to leverage assets and airtime to increase profits.

HDNet will be integrating OnAir along with Sencore automation and Great Plains accounting software, already online at the broadcaster's Denver facility.

For more information, visit www.sintecmedia.com.

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