12.14.2009 11:25 AM
Originally featured on BroadcastEngineering.com
Harris and Facilitate Digital form alliance to improve ad agency media buying
Harris has entered into an alliance with Facilitate Digital, a provider of technology used to buy and measure digital media advertising to offer an integrated solution for advertising agencies that streamlines the media buying process.
The new solution combines the financial management strengths of Harris Enterprise Agency Suite (EAS) Digital software with the workflow management benefits of Facilitate Digital’s Symphony Media platform.
The primary function of the integrated solution — to be exclusively marketed through Harris as “Harris EAS Digital, Powered by Symphony”— is to provide an end-to-end platform that better supports the entire digital media buying and creative management process.
Harris EAS Digital software strengths include support of everything from initial contact with digital publishers to the billing of clients, reconciliation of publisher invoices and payment of publishers. The automated workflow of Symphony Media digital software sharply reduces campaign administration costs by as much as 80 percent.