06.18.2009 11:01 AM
Gray Television, Backchannelmedia ink deal for clickable TV
Backchannelmedia has signed an agreement for the Gray Television station group to deploy the Backchannelmedia Clickable TV solution.
Gray Television's 36 local broadcast TV stations' combined reach is about 7 million U.S. households (6.2 percent of U.S. homes). Backchannelmedia will deploy the opt-in Clickable TV technology on a per station basis until reaching full deployment in all Gray Television stations. This expands Backchannelmedia's deployment roster to 68 television stations reaching 16.7 percent of U.S. television households.
Participating viewers will be prompted to interact by small, non-intrusive icons (sometimes referred to as "bugs") located at the bottom of their TV screen. These on-screen icons indicate a "clickable moment," an opportunity for the viewer to click one button on their remote control and "bookmark" that content to the viewer's private Web portal or email address.