03.28.2008 08:29 AM
Originally featured on BroadcastEngineering.com
FOX Business Channel relies on Broadway Systems for management platform
FOX is using Broadway Systems’ sales, traffic and billing software as its business management platform for the recently launched FOX Business Channel.
FOX News adopted the Broadway platform in 2004 and turned to the business management platform for the late 2007 launch of FOX Business Channel.
The platform enables cable networks to service advertising clients; improve advertising yields through efficient inventory management; define, package and profit from nontraditional inventory; manage operations; and comply with Sarbanes-Oxley and other regulations as well as in-house policies and procedures.
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