Originally featured on BroadcastEngineering.com
Expway showcases electronic service guide, viewer data collection at CES 2010
At the 2010 International CES earlier this month in Las Vegas, Expway presented how its full-featured ESG can benefit the business of broadcasters rolling out Mobile DTV service.
The company demonstrated live and interactive TV with PBS, NBC Universal and the Sinclair Broadcast Group, and included banner advertising, SMS voting and Push VOD services.
Expway also highlighted its FastCollection solution for monitoring what TV programs are most viewed and viewer response to advertising, banners and interactivity.