06.19.2007 01:00 PM
Crisp Wireless releases version 1.0 of mLogic MicroSite Builder tool

Crisp Wireless has released version 1.0 of its mLogic MicroSite Builder tool, designed to help mobile publishers and advertising agencies create robust mobile Web sites for advertisers.

The MicroSite Builder tool enables content formatting, rich media delivery, automatic handset optimization against a database of more than 3500 phones and detailed reporting that automatically filters unidentified spiders and bots. It offers reporting of unique visitors, page views, time spent and opt-in data, including e-mails and phone numbers. It’s based on Crisp Wireless’s mLogic platform.

Crisp Wireless beta tested the platform with The Weather Channel Mobile, which signed on to be the exclusive beta customer of the MicroSite Builder tool in March.

For more information, visit www.crispwireless.com.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
Featured Articles
Research & Standards
Discover TV Technology