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06.19.2007
Originally featured on BroadcastEngineering.com
Crisp Wireless releases version 1.0 of mLogic MicroSite Builder tool

Crisp Wireless has released version 1.0 of its mLogic MicroSite Builder tool, designed to help mobile publishers and advertising agencies create robust mobile Web sites for advertisers.

The MicroSite Builder tool enables content formatting, rich media delivery, automatic handset optimization against a database of more than 3500 phones and detailed reporting that automatically filters unidentified spiders and bots. It offers reporting of unique visitors, page views, time spent and opt-in data, including e-mails and phone numbers. It’s based on Crisp Wireless’s mLogic platform.

Crisp Wireless beta tested the platform with The Weather Channel Mobile, which signed on to be the exclusive beta customer of the MicroSite Builder tool in March.

For more information, visit www.crispwireless.com.



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