03.01.2007 08:00 AM
Originally featured on BroadcastEngineering.com
Cox Television selects Harris to manage traffic

Cox Television has selected Harris' OSi-Traffic application to manage the traffic, sales, accounting and reporting components of its business.

A longstanding Harris customer, Cox will use OSi-Traffic to integrate other Harris products across multiple business lines.

The company said the tight integration between traffic and automation allowed Cox to increase revenue by controlling inventory utilization selling, and optimizing available spots closer to airtime.

The relationship between OSi-Traffic and Harris applications like Medialine and Repline also creates integrated local and national sales tools for Cox. As a national TV advertising sales firm, this integration helps Cox develop efficient conduits between stations and agencies — increasing efficiency and decreasing errors.

Cox Television owns and operates 15 TV stations and one cable news channel, and is a subsidiary of Cox Enterprises.

For more information, visit www.broadcast.harris.com/osi.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology