08.11.2005 08:00 AM
Content production, protection takes center stage at IBC2005

The content production landscape is undergoing significant changes due in large part to evolving distribution avenues consumers are using to retrieve and enjoy television shows. That evolution is demanding a re-examination of the old production paradigm of shoot, produce, transmit and archive. It’s also raising new concerns over how to protect content from piracy as it traverses new digital distribution avenues.

IBC2005 will devote an entire day to exploring these concerns with the Content Production and Protection theme Sunday, Sept. 11.

What are the right steps for planning the production of a program that will be viewed on the average 32in TV set at home and the small LCD display on a cell phone? How can parallel production of content be done with cost and efficiency in mind? How do producers protect content in a digital world where there’s no generation loss with successive copies? These and many related questions will be explored during the insightful sessions, discussions and panels that will be a part of the Content Production and Protection theme.

They include:

  • Metadata Wars – Will a Single Standard Emerge? – chaired by Adrian Scott of Bakewellhouse Consultancy in the United Kingdom;
  • Should We Fight for the Rights? – Defeating the Pirates – chaired by Dick Hobbs, freelance writer and consultant with panelists David Wolf from Accenture in the United States, Jonathan Drori of DCMS, UK government, Ray Baldock or Thomson Broadcast and Media Solutions in the United Kingdom, and Jim Williams of the Motion Picture Association of America from the United States;
  • Multiple Platforms – A Nightmare of Opportunity? – chaired by Richard Cooper of the BBC in the United Kingdom with panelists Are Nundal of NRK in Norway, Jurgen Kleinknecht of ZDF in Germany, Glen Reitmeier of NBC in the United States, Patrick Dalzell of BBC Sport in the UK and Robert Hunter of ESPN in the United States;
  • Quo Vadis Braodcasting – Will the Software Companies Take Over? – chaired by David Wood of the EBU in Geneva with panelists Ian Childs of the BBC in the United Kingdom, Leonardo Chiariglione, director of CEDEO in Italy, Patrick Griffis of Microsoft in the United States and Frank Casanova of Apple Computer in the United States.

For more information, visit www.ibc.org.

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