03.19.2009 10:03 AM
Broadway Systems to unveil new proposal management tools

Broadway Systems will unveil new proposal management tools to handle non-traditional ad campaigns at the NAB Show next month.

Designed to handle all aspects of sales and proposal management for elements such as Internet advertising or video-on-demand, the new tools work with features in Broadway’s Sales Planning and Proposal module that currently manage traditional linear ad sales.

Users can now create selling titles and rate cards that feature a variety of rate and creative types, enabling them to manage agency/advertiser deals covering both linear and nonlinear elements of an ad campaign. Proposals with linear and nonlinear elements can be linked together under the deal, providing the ability to present the entire campaign as a combined buy in a single view.

See Broadway Systems at the NAB Show in Booth N4117.



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Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
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