BlackArrow unveils AdMaps toolset

November 21, 2008

BlackArrow has released BlackArrow AdMaps, a toolset that enables content providers and distributors to define and manage ad avails in and around video content.

The AdMap suite extends BlackArrow’s advertising system by introducing tools to manage ad-placement opportunities for programming delivered over broadband and SCTE 130-5-compliant VOD environments. AdMaps provide a time-saving workflow to create new advertising inventory, integrate new ad formats and update ad-sales models without requiring changes to the existing infrastructure or media player code.

The new suite consists of the AdMap Builder tool to create and manage AdMaps; AdMap Server to deliver the right AdMap for the viewer; and a software development kit to render AdMaps in common broadband players for broadband deployment.

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