11.21.2008 08:56 AM
BlackArrow unveils AdMaps toolset

BlackArrow has released BlackArrow AdMaps, a toolset that enables content providers and distributors to define and manage ad avails in and around video content.

The AdMap suite extends BlackArrow’s advertising system by introducing tools to manage ad-placement opportunities for programming delivered over broadband and SCTE 130-5-compliant VOD environments. AdMaps provide a time-saving workflow to create new advertising inventory, integrate new ad formats and update ad-sales models without requiring changes to the existing infrastructure or media player code.

The new suite consists of the AdMap Builder tool to create and manage AdMaps; AdMap Server to deliver the right AdMap for the viewer; and a software development kit to render AdMaps in common broadband players for broadband deployment.

For more information, visit www.blackarrow.tv.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Manor Marketing /   Tuesday 08:24 AM
aQ Broadcast Introduces New aVS Version 4 Firmware
Manor Marketing /   Tuesday 08:32 AM
aQ Broadcast Features aQ Production Suite at IBC 2014
Sue Sillitoe, White Noise PR /   Monday 10:45 AM
100 Free DPA Microphones – How Do You Wear Yours?

 
Featured Articles
Discover TV Technology