06.04.2010 03:48 PM
ActiveVideo Networks and This Technology team for monetizing iVOD

ActiveVideo Networks‚ a provider of cloud-based interactive television services, and This Technology, developers of platform-agnostic metadata and ad space management software, have jointly developed a solution to help cable system operators and programmers monetize and control video-on-demand (VOD) advertising to help grow the iVOD category. The solution enables dynamic midroll ad replacements, including ad content from the Web.

Designed for compatibility with standards-based systems already deployed by cable operators, the solution utilizes the This Technology platform to create an accurate view of available ad inventory, including contextual information such as time, region or content.

The two companies have leveraged the capabilities of the ActiveVideo CloudTV platform and This Technology’s Metamore and Spotbuilder software to create an SCTE 130-compliant ad serving and delivery solution that enables operators and programmers to dynamically target traditional, Web-based and interactive advertising in conjunction with viewers’ on-demand activity.

The solution employs This Technology’s metadata and advertising supply management software to enable operators and programmers to replace pre-encoded ads, including midrolls, with new or different ads. The solution maximizes opportunities in an iVOD environment that encompasses Web-like functionality including seamless, personalized navigation, search and discovery, recommendations, social television and interactive television.

Historically, advertising associated with VOD content has been limited to pre-encoded midroll ads or bookend ads at the beginning and end of video (pre- and post-roll). The joint solution offers increased control and flexibility — while at the same time reducing operational costs — by enabling operators to insert and manage delivery of new or repurposed Web-based advertising directly to the set-top box.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Sue Sillitoe, White Noise PR /   Friday 11:15 AM
DPA Microphones Expands Its d:facto™ Vocal Microphone Range
Wall Street Communications /   Friday 04:20 PM
SMPTE 2015 NAB Show Preview

Featured Articles
Discover TV Technology