Bestselling author Richard Florida to deliver NAB Show opening keynote
Bestselling author and business leader Richard Florida will present the 2009 NAB Show opening keynote address, Monday, April 20, in Las Vegas.
Florida, a leading intellectual on economic competitiveness, demographic trends and cultural and technological innovation, is director of the Martin Prosperity Institute, founder of the Creative Class Group and professor of business and creativity at the Rotman School of Management, University of Toronto.
His ideas on the "creative class," commercial innovation and regional development have been featured in major ad campaigns, including BMW and Apple, and are being used globally to change the way regions and nations do business and transform their economies. His research provides data-driven insight into the social, economic and demographic factors driving today’s world economy.
Among Florida’s books are “The Rise of the Creative Class,” “Cities and the Creative Class,” “Who’s Your City?” and “The Flight of the Creative Class.” Florida is a regular columnist for “The Globe and Mail” and has written for “The New York Times,” “The Wall Street Journal,” “The Washington Post” and several other newspapers and magazines.
Recently named one of Esquire magazine’s “Best and Brightest,” Florida is expected to discuss using creativity to transform and address how the industry can experience significant growth through innovations in content creation, distribution and interactivity.