Sony Pictures and Warner Brothers go digital
Sony Pictures Entertainment has partnered with Hewlett-Packard and Ascent Media Group (AMG) to digitize its library of both film and television media assets.
Using HP’s Digital Media Platform, a new digital technology and services package created by AMG and HP, Sony will become one of the first studios to digitize its content. The new HP platform allows media companies to digitize, store, process, manage, distribute and archive media assets.
The digitization process began in November and is well underway, with more than 500 film and television productions already on the HP Media platform.
In addition, Warner Bros. Studios and HP also announced the expansion of their existing alliance to develop the industry’s first digital end-to-end process (DETE). HP, Warner Bros. Studios and Accenture are designing an architecture that will enable Warner Bros. Studios to be the first studio to create an environment that will allow a transition of its entire film production and distribution process — from creation through post production — to an all digital, file-based process.
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