Broadcasters stake out mobile TV territory with OmniBus iTX
OmniBus Systems has seen the uptake of its iTX automation and playout system among broadcasters expanding into mobile TV and IPTV service provision. Major U.S. broadcasters are launching services in the mobile sector by using iTX to integrate their mobile offering with existing schedules, with iTX adding branding and crafting elements for the mobile stream before it is encoded for transmission.
iTX is format-independent and bit rate agnostic, allowing broadcasters to mix both media formats and resolutions in the same schedule. Compressed video files are all supported in their native form. Broadcast HD, SD and lower bit rates can be mixed within a single schedule and are automatically up/downconverted by iTX. Live sources can be scheduled, mixed and branded along with recorded content.
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