Professionally produced online video continues explosive growth, says report
Last year, the number of views of professionally produced and distributed online video reached 41.6 billion, an increase of 24.3 percent, according to an annual report published by AccuStream iMedia Research.
The report, “Pro Online Video Views 1998 – 2012,” examines progress in online video views, which have seen double- and triple-digit year-over-year growth, and provides an analytical perspective on the market.
Over the past 10 years, audiences have accessed 142.7 billion pieces of professionally produced, brand-hosted and distributed video. A category-by-category analysis of cumulative views shows music accounted for 25.5 percent, news 22.6 percent and entertainment/kids 20.2 percent.
The report identifies significant category share shifts. For example, the entertainment/kids category captured 10 percent share in 2001, and 30.4 percent in 2008. Music, however, has experienced steady declines since 2005, when it reached its zenith at 45.6 percent share. Last year, music accounted for 11.3 percent.
Long-form primetime television produced 39.1 percent of the category’s 17 percent share of total views, up from 13.8 percent in 2007, the report found. Video sites with more than 50 million views per month averaged 7.5 views per unique user per month. All sites, including print, broadcast, online only and major media brands, averaged 3.5 views per unique user per month.