Advertising.com to provide ad management services for NBC Universal and News Corp.'s strategic alliance
AOL, NBC Universal and News Corp. have announced that Advertising.com, a wholly owned subsidiary of AOL, will be the advertising management services partner for the companies' recently announced strategic alliance. Under the agreement, Advertising.com will provide comprehensive display and video advertising management and fulfillment for the new video site and for the dedicated video player embedded on that site as well as across its distribution partners. Advertising.com will leverage its Lightningcast video ad serving platform to deliver and manage advertising to support the thousands of hours of full-length programming, movies and clips that will be available across the network.
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