—Digital streaming and monetization software and services provider Abacast and AfterBuzz TV, which produces live and recorded “TV aftershow”
webcasts and podcasts, announced the first phase of a streaming and
podcasting partnership. AfterBuzz TV will use Abacast’s Clarity platform
for streaming and monetization of its live webcasts and will adopt
Abacast’s integrated podcast-delivery technology when released later
AfterBuzz TV, founded by television personality and Extra host, Maria
Menounos, and filmmaker, Keven Undergaro, produces after-show
content. The company generates more than 60 hours of programming per
week, and drives 26 million podcast downloads per week as well.
“We offer both live streaming and podcasting,” said Afterbuzz TV CEO
Maria Menounos. “Abacast’s Clarity system for management, reporting, and
revenue generation for these two content types will enable us to
efficiently manage our content and sell our ad inventory.”
Specifically, AfterBuzz TV will use Clarity for ad trafficking and
campaign management, audience metrics, third-party ad sales, streaming,
and file hosting and delivery.