Newhouse Media Group
is a production company that was launched
in 1985 to produce training, sales informational,
and surgical technique videos for major
pharmaceutical companies. In 2005, the
industry began to shift towards streaming
video as well as the adoption of social media,
so to ensure that our customers would
remain relevant, we began moving to video
streaming. Our focus now is very much on
streaming video and we produce a range
of training, marketing, corporate imaging
and business content for websites, iPods,
iPhones, and other handheld devices.
As the Newhouse founder and chief creative
officer, I really think of myself as a visualizer.
I try to see through the lens of the
camera and figure out how I can best tell a
story for a client, communicating their individual
story and vision to their customers
and client base. Each client is unique, and
we take the time to make sure that what we
deliver is the story they need to have told.
Our work requires a lot of time on site
and frequent relocation. We need gear
that’s portable, easy to set up and break
down, and light enough to be easily transported.
Recently, we needed to replace a tripod
with a heavier duty model as our
new camera weighted a bit too much for
the support system that we’d been using.
We began shopping for a new support
system that could accommodate the increased
payload, would meet our other requirements,
and yet wouldn’t
be too expensive. After we’d
evaluated several systems, I
recalled a meeting that I’d had
with Shotoku at a recent NAB
Show. There I’d gotten a demo
of the company’s SP100 tripod
system and had been quite impressed.
The SP100 looked like
a good match for us and after a
bit more research, we decided
to place an order.
HOLDS ALMOST TWICE ITS OWN WEIGHT
I used the Shotoku system
on a few projects and it didn’t take long
to realize that I had made a good purchase.
It’s very simple and easy to use, and weighs
only 17 pounds while supporting up to 33
pounds—more than enough for our worst
case camera load.
The fluidity of the SP100 is wonderful
and it’s lightweight, easy to open up, and
allows me to set up on the spot. Also, I
used to think that I could only work with
carbon sticks, but found this aluminum tripod
to be really wonderful. The mid-level
spreader is also quite nice. I can get in the
lowest position, open it up and still get the
tracks I need. The head is easy to set up and
use too—the 100 mm unit works very well
with prompters and other ancillary gear.
I’m very pleased with my Shotoku purchase—
and when you look at the price
point, it’s an absolutely magnificent value
for the dollar. Based on what we do, the
Shotoku product delivers exactly the right
bang for the buck.
Zack Koczanski is president and
chief creative officer at Newhouse Media
Group. He may be contacted at firstname.lastname@example.org.
For additional information, contact
Shotoku at 866-746-8658 or visit www.shotoku.tv.