Channel Master Reports August Antenna Sale Surge
PHOENIX — TV antenna
maker Channel Master reported “a huge surge in sales in
August, a lift executives attribute to publicity alerting all consumers
about ways to maintain their broadcast reception in the wake of the
month-long carriage dispute between Time Warner Cable and CBS.”
Channel Master said sales of its broadcast
TV antennas in August
were up 150 percent compared to July. Its most popular products, the indoor/outdoor
SMARTenna; the indoor CLEARtenna; and the outdoor EXTREMEtenna were its three
top sellers for the month.
Channel Master said website
traffic was also up in late August for both channelmaster.com and
antennachoice.com, when Time Warner Cable announced that it would give out free
antennas to its customers in Los Angeles, New York and Dallas.
“The publicity surrounding the Time Warner
Cable/CBS dispute was
national in scope and attention. It was one of the best reminders to the
general consumer population that much of their most popular programming
is produced for free broadcast consumption – and all anyone needs is
good antenna and digital broadcast converter box. We at Channel Master
clearly were among the beneficiaries from the dispute,” said Isaac Valenzuela,
Channel Master director of marketing.