Large-Screen OLED TV Makes its U.S. Debut
next generation of television displays was introduced to the U.S. market this
week as LG Electronics rolled out the nation’s first large-screen OLED
TVs at a Best Buy in Minneapolis.
The new 55-inch LG Curved OLED TV is only 0.17 inches (4.3 mm) thin, weighs
less than 38 pounds (17.2 kg.) and will retail for $14,999. Best Buy, which is
partnering with the South Korean-based consumer electronics giant, will expand retail
availability of the set at special “Inside Magnolia”
sections in stores in New York, Los Angeles, Miami, Houston, San Francisco,
Dallas, Chicago, Seattle and San Antonio in the coming weeks.
OLED (organic light emitting diode) was first developed by Eastman Kodak in the
1980s but its market introduction has been slow due to the high cost of the displays.
Sony initially sold small displays in the U.S. several years ago but pulled
them from the market soon thereafter. LG began selling sets in Korea three
years ago and most consumer electronics manufacturers debuted next generation
OLED sets at the International CES in January. Samsung, the world’s
largest, is expected to introduce its own 55-inch OLED set in the U.S. also
this week, according to CNET
. That one is also
expected to retail for around $15K.
The LG set features a “gently curved” screen that supports
3D as well as LG’s Smart TV, Magic Remote and Voice Recognition
features. It’s also LG’s first OLED TV to achieve THX
Display Certification, matching the picture quality of professional post
production displays. It delivers an “infinite” contrast
ratio for optimal contract levels regardless of ambient brightness or viewing
angle, according to LG. The set also features LG’s proprietary WRGB
technology, a unique four-color pixel system that features a white sub-pixel
that works in conjunction with conventional red, green and blue pixels to
enhance color output. An exclusive LG “Color Refiner” adds
greater tonal enhancement, resulting in more vibrant and natural colors.
The launch of the new displays coincides with this year’s major push
for 4K sets by consumer electronics manufacturers but OLED’s high
prices are expected to stunt their adoption initially. However, global demand
for OLED TVs is expected to grow to more than 7 million units by 2016 according
to DisplaySearch. While the prices for 4K sets quickly dropped upon their
market introduction, it’s unknown how quickly OLED prices will
“Sony Demos 56-inch 4K OLED TV”
Sony announced it has developed “the first 4K (3840 x
2160) organic light-emitting diode televisions. The electronics giant is
displaying its 56-inch prototype at Consumer Electronics Show in Las Vegas.
“OLED TV Trickle Predicted”
NPD Display Search says organic light emitting diode display TV
sets will likely be released in “small volumes” by the end of
“OLED TV: Not Ready for Primetime?”
One of the cutting-edge flatscreen display technologies that has
generated considerable interest is OLED, or organic light emitting diode