— Recent research
has revealed a number of things, I’m sure. One item from the fine folks at The Home Technology Monitor
20 percent of U.S. TV households now relies exclusively on over-the-air
television reception. That’s up about 6 percent from 2010, and not necessarily
because we’re all watching “Game of Thrones” on iPads.
broadcast-only homes report Internet service connected to their TV set; when
asked why they cancelled TV service, the overwhelming majority—over 60
percent—cited cost-cutting; far fewer mentioned cord-cutting because of online
viewing options,” wrote David Tice of GfK’s Media & Entertainment
Technology group, publisher of the Monitor.
Tice speculated that rather than online (over-the-top, OTT—whatever
you want to call it) viewing, cord-cutters are motivated by the multichannel
choices now available with digital broadcasting.
larger markets… there may be more than 20 total channels via over-the-air
Try something like 40 daytime
channels in DMA No. 145. Yet I suspect the impetus is something more granular
than simply channel choices. It goes to the emerging way we’re watching TV,
separate from device adoption.
I was first introduced to the binge-watch when my friend sent
me four seasons of “Dexter” on DVD. Many hours of butchery, nightmares and
therapy later, I moved on to “GoT” via HBO on Demand in the villa where I
temporarily was holed up. The shock of that having subsided, I can now watch
“Big Bang Theory” nearly all hours of the day courtesy of local multicast
channels. The beauty of this linear method is that it requires no effort
whatsoever, which, to me, is rather the point of watching TV. It’s like the
weather radar model, only better. You run one show, all the time, and start
over at the end of the last season’s episode.
Wait for it…
Flickr cc image by Stephen Bowler