Nielsen and Syncbak Complete Mobile Measurement Trial
NEW YORK – Nielsen and Syncbak announced the
successful completion of a two-week technical trial aimed at capturing and
measuring viewing of television content on mobile devices using Syncbak
technology. The trial verified that broadcasters can obtain measureable online
and mobile viewing using Syncbak technology. No further data was provided.
collaboration with CBS, a strategic investor in Syncbak, Nielsen conducted a
tablet and mobile measurement test with four CBS-owned television stations in
New York and Los Angeles—WCBS, WLNY, KCBS and KCAL. Nielsen said it “successfully
captured all viewing” in those markets.
“As consumers access programming
in new ways content creators and providers need viewing on all platforms to be
captured; local television stations play a critical role in this delivery
ecosystem,” said David Poltrack, chief research officer at CBS. “With the
success of this trial we now know we can obtain measureable credit for the
in-market mobile viewing of our content and do so in a way that is