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Fox Broadcasting Launches Second-Screen Syndie Network
2/26/2013
SAN FRANCISCO
– Fox Broadcasting has launched a second-screen syndication
network to push digital content to various IP platforms. Fox will leverage a
digital architecture created by San Francisco-based Watchwith to deliver
content, previously only available through the Fox Now app, to Shazam, Viggle, ConnecTV
and NextGuide.
Hardie
Tankersley, vice president of platforms and innovation for Fox Broadcasting
said the Watchwith distribution allows Fox to keep control of rights and
distribution beyond the TV environment, and will enable sync-to-broadcast
service to smart TVs in addition to tablets, mobile devices and other
second-screen applications.
Watchwith said
it also handles similar services for NBC, USA Network Bravo and SyFy.
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