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CBS ‘Supersizes’ The Super Bowl
1/30/2013
NEW ORLEANS—For its exclusive
coverage of Super Bowl
XLVII, CBS Sports will offer
an unprecedented,
weeklong, round-theclock
extravaganza,
broadcasting across
many platforms, including
CBS, CBS Sports Network,
Showtime Sports, CBSSports.
com, and CBS Sports Radio.
In the week leading up
to the Super Bowl—
being held Sunday,
Feb. 3 at the Mercedes-Benz Superdome in New Orleans, 15 different
CBS shows from nine CBS divisions
will be live with programming devoted to
every aspect of the nation’s largest sporting
event. Shows like “The Talk,” “OMG! Insider,”
“Face the Nation,” and the “CBS Evening
News” will broadcast from CBS Super
Bowl Park at Jackson Square in the heart of
New Orleans’ historic French Quarter.
At a media event held at CBS Broadcast
Center in New York last month, Leslie
Moonves, president and CEO of CBS Corporation
called the Super Bowl the “greatest
broadcast day of the year,” and pledged
that all of the assets and resources of the
company would cover it like never before.
“The last two Super Bowls have both exceeded
111 million viewers for the game.
Now it would take quite a lot of clicks on
Facebook to equal that amount,” Moonves
said. “And yes, we are sold out. We sold
some of our spots for the game for over
$4 million for a 30 second spot. And on
Channel 2 in the New York local market,
we have now sold some spots for over $1
million for a 30 second spot.”
HEYEPER ZOOM 4K CAMERAS
Planning for the 47th annual Super
Bowl began the day after Super Bowl XLVI,
and the production logistics and technical
complexity are breathtaking. According to
Ken Aagaard, executive vice president of
operations, engineering, and production
services for CBS Sports, there will be 60
to 70 cameras—including 12 to 18 critical
“bread and butter” cameras CBS Sports always
relies on for NFL game coverage, as
well as “icing” because, well, it’s the Super
Bowl.
“We’re using an unprecedented array of
technology. The point is, in the Super Bowl,
you can’t miss the moment. It’s all about
capturing the best shot of every play,”
Aagaard said. “This year, we’ll be using an
innovative native 4K
camera replay system
we’re calling ‘Heyeper
Zoom,’ and given the
right moment, we’re
hoping we can show
something that will be
really special.”
With the ability to
capture video at between
300 and 500
frames per second and
3840 x 2160 resolution
(4X HD), Heyeper
Zoom will give a
pristine, high-resolution
view of critical
points of a play (foot
inbounds, turnovers,
fumbles, etc.). The six
Heyeper Zoom cameras
will encircle the
football field along
with six high-speed
cameras to cover the
action from every
angle. Now, it’ll be
possible to zoom into
portions of the frame
without motion blur
or pixilation.
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Fox 8 WVUE Offers Studio for Super Bowl
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NEW ORLEANS—For broadcasters that
need remote production facilities to televise
from New Orleans during Super
Bowl XLVII, Fox 8 WVUE-TV is renting
out its 5,800 square-foot HD production
studio. The venue offers picture window
views and exterior balcony access overlooking
the Mercedes-Benz Superdome,
New Orleans Arena, and Champions
Square.
“This is like the best live production
truck you could take on the road, except
that it’s a brand new studio and it’s already
here. No one has to pull any cables
and it’s got an adjacent production
control room, audio room, and breathtaking
views of the Superdome,” said Joe
Cook, president and general manager
for Fox 8, WVUE-TV. “I’d say we have
the only such studio for a Super Bowl
venue in the country.”
Located on the second
floor of Benson Tower next
door to the Superdome, Fox
8 WVUE-TV is a Louisiana
Media Company station
owned by Tom Benson, who
also owns the New Orleans
Saints NFL and Hornets NBA
teams. While the station’s
main facility is five minutes
away, this new studio is used
for live morning news and
weekend sports shows on
Fox 8.
On the 30 x 30 squarefoot
studio floor, there are
three Ikegami HD studio cameras,
with a Ross Vision 3-M/E production
switcher, Vizrt Trio CG, and Wheatstone
Dimension One digital audio console in
the control room. Other studio amenities
include: extensive HD fiber-optic access to
multiple locations inside the Superdome,
a 3.7-meter fixed satellite uplink antenna,
2-GHz HD microwave receive capabilities,
use of an HD truck, and fixed exterior
POV cameras for beauty shots.
“With more media organizations requesting
NFL credentials than ever before,
we’re confident that stations in different
markets will need studio space here,
especially if their local team makes it into
the Super Bowl,” Cook said. “We’re in
a good spot at the right time, and we’re
ready to help broadcasters that want to
use this exciting setting and backdrop for
their live Super Bowl coverage.”
Claudia Kienzle
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CBS Sports is deploying
six Heyeper
Zoom high frame-rate
4K replay and zoom
camera systems. The
solution is comprised
of the For-A FT-ONE 4K
camera equipped with Fujinon lenses and
the Evertz DreamCatcher record server,
which records native 4K imagery. “Camera
operators will be instructed to frame shots
as tightly as possible and follow closely to
keep the player and ball in frame,” Aagaard
said.
HIGH-SPEED CAMERAS
In addition to Heyeper Zoom, an arsenal
of conventional high-speed cameras
will be used, including Ikegami/NAC’s Hi-
Motion II cameras, which shoot 300 to 500
frames per second in 1080i HD. The 4K and
high-speed cameras will be positioned on
the stadium’s 300 level.
CBS Sports will also use the Evertz Mosaic
System, which enables up to six unique
camera views to be played back simultaneously
in-sync in either a quad-split, a threeway
split, or a two-way split depending on
the context of the play.
“We’ve been working very closely with
our vendor/partners, including For-A,
Evertz, NEC, and Fujinon, to realize the solutions
needed for this year’s Super Bowl,”
Aagaard said. Super Bowl XLVII will be the
network’s 18th Super Bowl in its 53 years
broadcasting NFL games.
Another important vendor/partner is
NEP Inc. in Pittsburgh. Heyeper Zoom 4K
will have its own truck, ST27, which is one
of many video trucks NEP Inc. is sending
to New Orleans for CBS Sports’ weeklong
Super Bowl coverage.
The star truck in NEP’s armada is SS24,
which is CBS Sports’ “A-level NFL truck”
equipped with a Sony MVS-8000 production
switcher, Calrec Alpha audio console,
and Vizrt live graphics gear. NEP’s SS22,
which will be used as a tape release truck,
will house EVS servers, HDCAM decks, and
more.
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CBS Sports’s “Heyeper Zoom” (top), high frame-rate 4K replay and zoom camera system is comprised of the For-A FT-ONE 4K camera equipped with Fujinon lenses and the Evertz DreamCatcher record server. For slomo replays, Ikegami/NAC’s Hi-Motion II cameras (bottom), will be used to shoot 300 to 500 fps in 1080i HD. |
A new package of live 3D animated
graphics and data-driven templates, designed
by Reality Check Systems of Burbank,
Calif., will be launched during the
game telecast. And in addition to the regular
first down line that was available on
primary cameras throughout the 2012 NFL
season, six other cameras will be calibrated
with the first down line by Sports Media
Technology.
MAKING MOMENTS MATTER
“When you’re televising the most
watched event of the year, there’s a lot of
responsibility that comes along with that,”
said Mike Werteen, senior vice
president of sales and client services
for NEP’s mobile unit division.
“Reliability is paramount,
so we need to stay on top of the
technical requirements and deliver
what CBS Sports expects.” The
NEP crew totals 65 people, including
truck engineers and engineering
managers.
NEP’s fleet will also include
Corplex Iridium, acquired from
NCP in December 2012, which
will be one of three trucks dedicated
to Jackson Square. According
to Aagaard, there will be four
sets setup at Jackson Square for
use by CBS live shows in the week
leading up to the game, with a
fifth set for CBS affiliates in Artillery
Park.
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New York Giants running back Ahmad Bradshaw scores the game-winning touchdown on a 6-yard run in the fourth quarter against the New England Patriots at Super Bowl XLVI in Indianapolis. |
To ensure that no moment
of the game is missed, CBS will
use its “sky-cam,” which glides
over the field on a cable. Also, a
fixed wing aircraft will fly over
the stadium during the pre-game
and post-game shows to capture
aerial beauty shots. (Airspace
over the stadium is closed during
the game.) This aircraft will
also fly over live CBS shows during
Super Bowl week. And there
will be a robotic camera situated
on the roof of the nearby Hyatt
Hotel overlooking Jackson
Square that all CBS productions
can use.
In an effort to deliver a flawless
production, Aagaard indicated
that crews would run cables to
cameras and microphones wherever
possible, rather than rely
heavily on wireless RF transmission.
This eliminates the risk of
game picture or sound being lost
due to unexpected interference.
“We’re setting the bar high for
ourselves and others,” he said. “In
the future, I can guarantee you
we won’t be doing less. It doesn’t
work that way.”
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