LIN Media Launches New Mobile Marketing
NEW YORK -- LIN Media announced the launch of LIN Mobile, LLC, a new
company that will provide mobile marketing solutions for clients nationwide. Leveraging
LIN Media’s 50-year history and its strong relationships with local and national
advertisers, LIN Mobile will help clients effectively market their products and
services to an increasingly mobile-centric population by delivering targeted and
localized media across all dominant mobile devices. Digital industry veteran Kevin
Wassong has been appointed CEO of LIN Mobile and will report to Robb Richter, LIN
Media’s senior vice president in charge of digital media.
Wassong is the founder and former CEO of digital@JWT, the fully integrated digital
branding and e-business arm of J. Walter Thompson, a global advertising agency.
Most recently, he was president of Minyanville Media, Inc., an Emmy Award Award-winning, next-generation digital network that
creates branded business content. He is a graduate of the S.I. Newhouse School of
Communications at Syracuse University.
LIN Media operates or services 43 television stations and seven digital channels
in 23 U.S. markets, along with a portfolio of web sites, apps and mobile products.