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NAB Highlights Broadcaster Contributions in Wake of Sandy
11/7/2012
WASHINGTON -- The NAB put together a
special edition of its “Licensed to Serve” newsletter in the wake of
Hurricane Sandy.
The issue features the efforts and comments of radio and TV
broadcasters along with some state broadcaster associations. Naturally, the
focus is on coastal Middle Atlantic and the Northeast, notably the areas in and
around New York and New Jersey, Baltimore and Washington, and Philadelphia.
The broadcast association sought to highlight “just some of the many examples of
broadcasters’ round-clock-storm coverage and support of the relief efforts.
Before Sandy made landfall, radio and television stations were preparing for
wall-to-wall coverage, moving reporters into place, stocking studios with food and
water and preparing generators, just in case.”
A sample anecdote: Clear Channel Media and Entertainment's WALK(AM/FM)
operated from the Suffolk County Emergency Management Center after being
forced to evacuate. AM stations affected by floods shifted news to FM
stations or partnered with local TV stations, including CBS owned
WINS(AM), New York Public Radio's WNYC(AM) and Radio Disney Group's
WEPN(AM/FM). Buckley Radio's WOR(AM) stayed on-air and partnered with
WNBC(TV).
The NAB also quoted New Jersey Broadcasters Association President Paul
Rotella talking about recovery: “It’s gonna be tough, it’s gonna take
time, and it's gonna push us all. But hey, we can do it. After all,
we’re New Jersey!”
~ from
Radio World
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