Belo Partners With DataSphere for Hyperlocal Ads
– Belo announced an agreement to launch specialized small business marketing
solutions in 14 Belo markets across the United States, including Dallas/Fort
Worth, Houston, Seattle/Tacoma and Phoenix. Belo station websites will now
provide small local businesses with the opportunity to advertise to targeted
neighborhood-level audiences through a partnership with DataSphere
Belo station websites will also feature new local events content from
DataSphere that includes thousands of upcoming events and activities in each
market. Visitors to Belo’s local station websites will be able to see and
search for local events more quickly and easily. The content allows users
to find events by neighborhood, event type or specific time frame.
Additionally, people can submit their own events for free. An example of the
events calendar can be found at the website
of KENS-TV in San Antonio, Texas.