FCC Launches 'Broadcaster LEARN' Program on Incentive Auctions
Federal Communications Commission today announced the launch of its new “Broadcaster
Learn Everything About Reverse-Auctions Now Program.” The LEARN Program is designed
to offer broadcasters valuable information about the financial opportunities of
incentive auctions, and to engage the broadcaster community throughout the entire
incentive auction planning, design and execution processes.
“Incentive auctions are a win for broadcasters,” FCC Chairman Julius Genachowski
said in the statement announcing the program. “Both those that will take advantage
of a once-in-a-lifetime financial opportunity, and those that will choose to continue
to be a part of an even healthier and diverse broadcast marketplace.
“We are focused on ensuring that the incentive auction process is open, transparent,
and data-driven, and are committed to educate all stakeholders, including through
the Broadcaster LEARN Program, which is designed to inform and empower broadcaster
decision-makers as they participate in our comment process and consider this business
Incentive auctions were first proposed in the 2010 National Broadband Plan
and authorized by Congress last February. Broadcasters who voluntarily relinquish
spectrum would receive a portion of the auction proceeds generated by that spectrum.
The first LEARN Program workshop is scheduled for
Friday, Oct. 26, 2012. More details on this workshop will be announced
soon, the FCC said. In addition, the commission has launched a new website, www.fcc.gov/LEARNprogram, which
will serve as a central resource for a collection of auction-related material, including:
Dates and time for onsite and online FCC and third-party education sessions
Links to live, interactive webinars
Incentive Auction FAQs
Archived FCC presentations & webcasts
A summary of proposed auction designs
Rule-makings and related FCC proceedings
Links to helpful third-party material
A dedicated email box for questions (firstname.lastname@example.org)
The commission said materials for the LEARN Program will continue to develop
and be supplemented over time, and additions to the website will be announced as
they become available.