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IBC2012 Keynote to Embrace Tech Education
9/3/2012
AMSTERDAM: Every year, broadcasting
multitudes around the world commune
and celebrate at the International Broadcasting
Convention (IBC) in Amsterdam,
held this year on Sept. 6-11. More than
50,000 are expected to attend IBC2012,
participating in sessions, exchanging
information and walking
the exhibition aisles.
The event formally
gets underway Friday,
Sept. 7 at 1 p.m. with a
joint keynote presentation
by entertainer
will.i.am and Intel vice
president of sales and
marketing, Johan Jervøe.
The keynote is expected
to focus on how technology enriches
our lives, with a special emphasis on
advocating STEM (science, technology, engineering
and mathematics) education.
“I’m always thinking about tomorrow,”
will.i.am said. “Technology allows us to amplify
our ideas, amplify our creativity, and
find new ways of solving our problems and
genuinely start living in those future tomorrows,
and that’s what I want to share at IBC.”
Held at the Amsterdam RAI conference
center, IBC2012 will feature the unveiling
of many new products and technology announcements.
As nations around the world
begin requiring audio monitoring, logging
and level compliance by broadcasters,
several companies will show products addressing
those needs.
Digital Nirvana, for example, will debut
updates to its Monitor IQ that provides
centralized management, automatic ad detection,
a director’s audio track, as well as
an advanced metadata harvester.
“After the enthusiastic reception we received
to our new features and products
in April at the NAB convention and the
Broadcast Asia show last month, we’re excited
to bring our latest [technology] to
IBC,” said Ned Chini, vice president of sales
and marketing, Digital Nirvana.
SOCIAL NETWORKS
Another active area for development is
the integration of social network messaging
into broadcasts. Vizrt plans to introduce
multiple products to make it easy to
deal with social networks in an on-air setting,
including including Facebook, Twitter
and YouTube, using the company’s Viz
Virtual Studio product. Also new at IBC
will be a Vizrt Skype Interface that lets
the newsroom and production staff connect
to Skype calls directly from within Viz
newsroom systems.
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More than 50,000 are expected to attend IBC 2012, Sept. 6-11 in Amsterdam.
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One of the continuing issues broadcasters
face is the proliferation of networks
over which their signals need to feed. Now
that video has splintered into formats for IP,
satellite, fiber and microwave transmission
(among others), there are an increasing
number of situations where various networks
must be connected through an
interface.
Sony will be at IBC2012 with
its full range of products. The
company expects to feature
its 4K systems, for which it
has a complete workflow
from camera to display.
“By working in close collaboration
with partners and
customers and listening to their
feedback, we are uniquely placed to develop
entirely new technology platforms
for the industry,” said Olivier Bovis, head of
AV media for Sony Europe.
JVC will mark the European debut of
its ProHD ENG GY-HM600 and GY-HM650
handheld camcorders, targeted at news
and other rapid-turnaround professional
applications. JVC will also show the new
GY-HMQ10 4K camcorder which launched
at CES in January.
Harris plans to feature a number of its
products and systems, including the HView
SX Pro multiviewer, Magellan network monitoring
system and its mobile production
truck systems. Also featured in the Harris
booth will be the latest version of the company’s
Nexio Studio Suite software, which
provides enhanced control of recording and
playback for Nexio video servers.
Miranda will unveil its Intelligent Automatic
Loudness Correction (ALC), a loudness
solution that includes monitoring,
logging and correction using real-time
processing during playout. Intelligent ALC
uses information fed from a broadcaster’s
traffic system to identify whether content
has been corrected already, thereby avoiding
tampering with audio that has already
been through loudness correction.
THE SECOND SCREEN
Snell will spotlight its TV Everywhere
initiative, which targets content delivered
to a variety of “second-screen devices” that
include smartphones, tablets, the web and
computers. With broadcasters’ need to create
and deliver content in multiple formats,
Snell will show off the TV Everywhere capability
of products such as ICE, Morpheus,
and Momentum.
Grass Valley will introduce enhancements
to its portfolio of cameras, slow-motion
replay systems, production switchers,
media servers, networked storage and routing
switchers. Some of the company’s technology
that will debut at the show are the
latest version of its Stratus media workflow
application and a new systemized version of
its Edius editing platform, called Edius Elite.
“We’re hearing from our customers that
real value and flexibility are most important
in the new products we offer, so that’s
what you’ll see across all of our product
lines at IBC,” said Jeff Rosica, executive vice
president of Grass Valley.
Evertz will introduce the 3480STX, an
adaptive bit rate transcoder for multiscreen
delivery. The
3480STX is targeted
for the
growing overthe-
top (OTT)
market for delivering
content to
mobile and Webbased
devices.
The T-VIPS
CP524 TS adapter,
to be unveiled at
IBC, can convert
among up to four
transport streams
that use the ASI, IP, SONET/SDH and SMPTE
310 standards.
“The CP524 transport stream adapter
provides a single-box solution that takes
the pain out of remultiplexing and filtering,
and mixing and matching services from
multiple inputs to multiple outputs,” said
Johnny Dolvik, CEO of T-VIPS. “Since it’s a
single unit, it reduces running costs and
space requirements, too.”
Rohde & Schwarz will present v5.0 of
its DVS Clipster DI workstation. With processing
speeds that are eight times faster
than the previous version, the company
says that the latest version is especially capable
for 3D post-production work.
For those in the field, Sachtler will roll
out a new fluid pan and tilt head and six tripods
at the show. The head features a 75mm
ball mount and can carry dSLRs and small
cameras up to 13 pounds (6 kg). Supporting
the new head are two new carbon fiber tripods—
four other tripods will have 100mm
and 150mm ball sockets, suitable for studio
and field production requirements.
These are just a sample of the products
and technologies that will debut at
IBC2012. Although many of the products
shown at the show have an international
orientation, the state of the industry today
is such that it’s far easier to share content
across borders than it has ever been. In
other words, what gets played there also
gets played here, often at the same time
and at the same quality.
IBC2012 presents the second of the onetwo
broadcast show punches, with the first
being at NAB in April. Products that were rumored
in April will now face the scrutiny of
real users and customers. And IBC2012 will
be the place to catch the first whispers of
what will be shown at NAB in 2013.
With so many companies developing
products for a diverging video industry,
IBC promises to pack a lot into its six days.
For more information on the show, visit
www.ibc.org.
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