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BBC Sport Online Attracts 55 Million
8/15/2012
LONDON:
In a summarizing release
the BBC announced that as of Aug. 11, it drew in some 55 million global
browsers to BBC Sport online during the Olympic games. The number, says
the broadcaster, mirrors its Olympic TV reach, which pulled in more
than 51.9 million views in the United Kingdom.
BBC Sport online welcomed 55 million global and 37 million U.K.
visitors to the site during the event, and an average of 9.5 million
global and 7.1 million U.K. visitors per day. These numbers break
previous records, which were 7.4 million global and 5.7 U.K. for a
single day.
The broadcaster also said that it had 106 million requests for
Olympic video content across all platforms, more than double from any
previous event with 9.2 million U.K. mobile browsers looking to its
coverage of the games, and 12 million requests from mobile devices for
video. The BBC’s 24 SD, HD and “Freeview” streams attracted 23.7 million
viewers throughout the games with each stream seeing at least 100,000
viewers.
“Our aspiration was that just as the Coronation did for TV in 1953,
the Olympics would do for digital in 2012. The demand and astonishing
feedback we’ve seen from audiences accessing our Olympics content
online, whenever they want, on the devices they choose, has exceeded our
expectations and helped fulfill this aspiration,” said Phil Fearnley,
general manager, News and Knowledge, BBC Future Media. “We promised
audiences would never miss a moment of the games. We delivered on our
promise and will build on this to leave a lasting digital legacy for
audiences in years to come.” ~ from Radio World
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