ION’s Primetime Ratings Grow 56 Percent in 2Q
WEST PALM BEACH, FLA.: ION Television
reported second-quarter household ratings growth today of 56 percent in
primetime compared to last year. Average viewership for the period--weeknights
8 to 11 p.m.--increased 60 percent to more than 1 million versus 657,000 last
year. ION also pulled in its most-watched prime time ever during 2Q10 with a
high of 1,520,000 viewers.
The network, rebuilt from the string of Paxson-owned TV stations, has packed
its primetime with off-network dramas such as “Ghost Whisperer,” “Criminal
Minds,” “NCIS,” and most recently, “Without a Trace.”
ION said the household rating for “Criminal Minds” doubled year-over-year. “NCIS”
was up 150 percent, and “Ghost Whisperer,” the network’s longest-running drama,
was up 33 percent. In key demos ION was up 57 percent for adults 25-54; and 76
percent for adults 18-49.