Univision Sets Online Records With World Cup
NEW YORK: Univision
Interactive delivered its highest online and mobile traffic levels yet on Tuesday,
day 12 of the World Cup, the Spanish-language media company said. Univision platforms had
nearly 19 million page views and 2.6 million visits on day 12.
To date, the tournament delivered more than 180 million page views and 23.3
million visits across Web platforms.
Live streaming of all day 12 matches propelled
UnivisionFutbol.com to its top day ever with more than 700,000
hours of live streaming throughout the day. The site also registered the
longest streaming time per media player, with viewers watching an average of 1
hour, 45 minutes. Live streaming, match coverage and commentary have generated nearly 5
million hours of video to date. Daily unique streams continue to average more
than a quarter million, Univision said.
Day 12 also was the top day for Univision Fútbol’s mobile app, which had 1.7
million page views and more than 310,000 visits. These results were
fueled by the app on iPhone, which also had its top day as well. Across all
mobile platforms, the Univision Fútbol App has generated nearly 15 million page
views and more than 2.6 million visits since the start of the