Gray Conducts Successful Mobile DTV Tests
ATLANTA: Gray Television mobilized DTV in Omaha, the
broadcast group announced today. Gray said it commenced its first successful
mobile DTV signal at WOWT-TV, its NBC affiliate in Omaha, Nebr., on July 24.
Jim Ocon, Gray vice president of technology, is working with WOWT and the Open
Mobile Video Coalition on a pilot test.
“It’s like having a television in your pocket. Imagine the possibilities during
a storm,” he said. “From an emergency alert perspective, I think it's going to
be a must. I think this technology is going to save lives.”
Broadcasters in Raleigh, N.C. and Washington, D.C. also held mobile DTV
demonstrations this year. The industry is hopeful that a free, mobile TV model
will generate much-needed incremental revenue, but there are extenuating
circumstances. Several competitors have a foothold in the market, including
Verizon, Sprint, and MobiTV, which has more than 6 million subscribers. Qualcomm,
which provides the transmission system for Verizon’s VCast, is also said to be
developing its own mobile TV receiver.
The hope is, however, that the free broadcast model will surpass those
fee-based services, as long as devices are brought to market soon enough.
Currently, there are no mobile DTV reception devices for retail sale. The
trials are being done with prototypes.
“The chips themselves, the little tuners, are actually being built as we speak,”
The technology is expected to be on the market by late this year or early next.
-- Deborah D. McAdams
More from TVB on Mobile TV
August 26, 2009: “FLO TV Mobile Device”
he FLO TV Personal Television, or PTV, will function specifically with FLO,
a mobile DTV service based on Qualcomm’s Media FLO standard. Verizon uses it
for VCast, though only a few handsets sport FLO capability.
August 26, 2009 “Free Analog Mobile TV
Bodes Well for Digital Version”
The global uptake of free analog mobile TV is a good sign that the digital
iteration will be successful. That’s Telegent’s takeaway from a recent survey
from In-Stat forecasting that the world’s analog mobile TV user base will reach
54 million by the end of this year.
April 20, 2009: “Broadcasters
Target D.C. for Mobile Consumer Trials”
The Open Mobile Video Coalition (OMVC) said Washington, D.C. has been
selected as a product showcase market for Mobile Digital Television (DTV)
technology. Additionally, four TV stations in Atlanta and Seattle will become
model stations for technical research and development of device
April 20, 2009: “City of
Raleigh Initiates First Public Mobile DTV Deployment”
Officials in this Tech Triangle corridor city teamed up with WRAL-TV for
the first public deployment of mobile DTV. Capital Area Transit buses will now
feature real-time broadcast television. At least one bus had been converted
into a rolling TV receiver as of today.
March 20, 2009: “Mobile DTV Poised for
Rising Revenue Wave”
Mobile advertising revenues will hit $3.1 billion in 2013, up from $160
million last year, according to research from The Kelsey Group, a division of
BIA. Over the same five-year period, Kelsey predicts revenues generated by
local search advertising will grow from $20 million to $1.3 billion.
February 17, 2009: “MobiTV Tops 6 Million
MobiTV announced today at the Mobile World Congress event, being held in
Barcelona, Spain, that it had surpassed the six million mark in subscribers for
its managed mobile media services. The Emeryville, Calif.-based provider said
that it attributed its growth to the increasing popularity of smart phones,
consumer demand for top TV events and an increasing number of wireless plans
that have bundled TV and radio services.