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CBS Posts Uptick in Week No. 26 Ratings
7/16/2009

NEW YORK: CBS had a few more prime-time eyeballs during the week ending July 12 compared to last year. The Eye Net audience snagged 3 percent more households on average as compared to the same week last summer. CBS also posted season-to-date ratings gains, while all other metrics in Wachovia’s “Who’s Watching” report for the Big Four networks were down.

Wachovia’s ad market update: “Gannett reported 2Q results that implied TV ad revenue declines of about 25 percent, with implied 3Q TV ad revenue declines in the low 30 percent range, or down in the low 20s after adjusting for political and Olympics… Interestingly, management suggested there could be an opportunity for money to flow back to local TV from network due to ongoing CPM pressure.”eye

“Who’s Watching” tracks the weekly and season-to-date, year-to-year change in average household viewing data for broadcast (live plus same day) and audience data for cable nets (live plus same day); STD is prime time unless otherwise noted, e.g. Food and HDTV.

-- Disney (ABC): Prime-time average household (HH) rating was -10 percent for total HHs and -11 percent for P18-49. STD avg. audience was -7 percent and -8 percent, respectively.

-- CBS (CBS): PT avg. HH rating was +3 percent for total HHs and -2 percent for P18-49. STD avg. audience was +7 percent and +3 percent, respectively.

-- News Corp (Fox): PT avg. HH rating was -10 percent for total HHs and -12 percent for P18-49. STD avg. audience was -15 percent and -18 percent, respectively.

-- GE (NBC): PT avg. HH rating was -7 percent for total HHs and -5 percent for P18-49. STD avg. audience was -9 percent and -5 percent, respectively.

-- Viacom:
BET PT avg. audience was +46 percent for P2+ and +56 percent for P25-54. STD avg. audience was +22 percent for P2+ and +25 percent for P25-54.
Comedy Central PT avg. audience was -9 percent for P2+ and -8 percent for P25-54. STD avg. audience was -1 percent and -3 percent, respectively.
MTV PT avg. audience was -15 percent for P2+ and flat for P25-54. STD avg. audience was -22 percent and -12 percent, respectively.
VH1 PT avg. audience was +10 percent for P2+ and +6 percent for P25-54. STD avg. audience was -3 percent and -2 percent, respectively.
Nickelodeon PT avg. audience was +12 percent for P2+ and +13 percent for P2-11. STD avg. audience was +8 percent and +9 percent, respectively.

-- Discovery:
Discovery Channel PT avg. audience was +4 percent for P2+ and +1 percent for P25-54. STD avg. audience was +6 percent for both.
TLC PT avg. audience was +25 percent for P2+ and +20 percent for P25-54. STD avg. audience was +13 percent and +6 percent, respectively.
Animal Planet PT avg. audience was +9 percent for P2+ and +32 percent for P25-54. STD avg. audience was +6 percent and +16 percent, respectively.

-- Scripps:
HGTV PT avg. audience was +4 percent for P2+ and -1 percent for P25-54. STD PT avg. audience was +2 percent and -1 percent, respectively. STD total day avg. audience was -2 percent for both.
Food Network PT avg. audience was +19 percent for P2+ and +18 percent for P25-54. STD PT avg. audience was +16 percent for P2+ and +15 percent for P25-54. STD total day avg. audience was +9 percent for P2+ and +7 percent for P25-54.

-- Disney:
ESPN PT avg. audience was -3 percent for P2+ and -3 percent for P25-54. STD avg. audience was flat for both.
Disney Channel PT avg. audience was +8 percent for P2+ and +8 percent for P2-11. STD avg. audience was -5 percent for both.

-- News Corp.:
Fox News Channel PT avg. audience was +31 percent for P2+ and +46 percent for P25-54. STD avg. audience was +45 percent and +52 percent respectively.
F/X PT avg. audience was +15 percent for P2+ and +19 percent for P25-54. STD avg. audience was +4 percent for P2+ and +5 percent for P25-54.
National Geographic PT avg. audience was +9 percent for P2+ and +8 percent for P25-54. STD avg. audience was +12 percent and +9 percent, respectively.

 

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