Atlas, C-COR to Offer Ad Management Tool for On Demand TV
Digital marketing technologies provider Atlas,
are planning to integrate and market an end-to-end on-demand advertising campaign management system.
The companies will bring together the automated campaign management, ad decision logic, optimization and reporting tools from Atlas with Beaverton, Ore.-based C-COR technologies. Atlas On Demand provides advertising campaign management and measurement technologies for on-demand TV.
Television advertising changes as more people have DVRs, according to Todd Stewart, Charter Communications vice president of national sales and development. "Advertisers are increasingly interested both in enhancing the 30-second spot with interactivity and moving beyond it to take advantage of new media opportunities," he said.
C-COR Solutions--part of the company's on-demand platform--covers on-demand content delivery, customer activation and provisioning, service and network optimization and health, automated workforce management and digital ad insertion.