Two Way TV and Wink Sign iTV Games Deal
iTV game and technology provider Two Way TV (US) Inc. (formerly TWIN Entertainment) and Wink Communications have formed an agreement to develop and deliver iTV games. Two Way will distribute iTV games through Wink-enabled digital cable and satellite operators.
The agreement gives Two Way access to Wink's distribution and secure response network, which will provide the company's games with an opportunity for commercial exposure and open the way for future deployment of pay-per-play games.
The planned virtual game channels will start with skill and strategy competitions such as trivia, arcade and word games. Two Way will also design and launch enhanced TV games using Wink's Prosync technology. Viewers will be able to participate in realtime with game show broadcasts and other programming.