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Next-Generation DVD Format To Debut At EMX
8/25/2004

Los Angeles, CA--With more than three billion DVD discs shipped since the format’s launch in 1997, the entertainment industry is gearing up for a next generation-format DVD, which will be the topic of technical and marketing discussions at next week’s Entertainment Media Expo (EMX) at the Renaissance Hollywood Hotel, August 30-Sept 1.
The two emerging formats for higher-definition, higher-capacity DVD discs are called HD DVD and Blu-ray Disc. The formats will demonstrated and presented in a range of demos and technical sessions during the conference.
On opening night, prior to the seventh annual DVD Entertainment Awards, hosted by Leonard Maltin, the Blu-ray Disc Association will be demonstrating their format in the Nichols Canyon Room from 6pm-9pm.
During the conference sessions that begin on August 31, the Media-Tech Association will be addressing the technical issues that currently are being addressed in materials development, disc, and hardware manufacturing. Sessions are being presented by system developers including GE, Thomson, Toshiba, Memory Tech, Philips, and Panasonic, as well as replicators represented by Cinram and Sony DADC.
Surround sound is a vital component of the current and future formats and a companion track is being devoted exclusively to audio advancements for this heralded home video delivery system.
Press registration to the conferences and awards ceremony is available online at
www.entertainmentexpo.com.
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