|
|
::
view all articles in:
TVT Newsbytes
::
Business
|
| WB Rises From the Dead Online |
| |
|
| May 2, 2008 |
|
The WB Network is coming back to life.
Warner Bros. Television Group is launching TheWB.com, calling it “a premium, ad-supported, video-on-demand, interactive and personalized network.” The company is also launching KidsWB.com (formerly T-Works), aimed at kids 6–12.
The company also announced ad partners Mattel, McDonald’s and Johnson & Johnson. Distribution partners will start with Comcast Cable, Fancast.com, AOL, a number of mobile carriers, and many more, the company said. Plus, it’s tied in with Facebook.
WB began with limited programming in 1995 and was folded into the CW, the CBS/Warner Bros. joint effort, in September 2006.
“These destinations are perfect examples of our digital strategy to create targeted, niche destinations that present a fresh and compelling point of view to audiences,” said WBTVG President Bruce Rosenblum. “In much the same way TMZ has, these initiatives enable us to create new brands and reimagine existing ones for a multiplatform playing field. They are complementary to our thriving traditional business and share the same vision of original episodic storytelling.”
Scheduled to Beta launch in early May with a wide launch planned for the end of August, TheWB.com will target adults 16–34 and feature the re-release of a collection of the WB Network’s most popular series and other successful programming, as well as original series.
KidsWB.com marks the first time that characters from across the Warner libraries—including Looney Tunes, Hanna-Barbera and DC Comics—have been assembled in a single online destination where they can interact with their next generation of fans, the company said. It will also offer more than 100 animation-themed games.
|
|
|
|
Sponsored Links
|
Harris Corporation's Broadcast Communications Division designs products that streamline workflow of content production, processing, transmission, management, storage, test and measurement and broadcast graphics. Click here!
|
|
MultiDyne provides a wide array of video and fiber optic transport solutions, each with the highest image quality in the industry. Click here!
|
|
RF Central - Total RF solutions manufacturer (TV broadcast): Full-Service 2GHz Relocation, COFDM, HDTV ENG components, complete links.
|
|
Transradio: DRM, AM, VHF/FM - We make the transmitters. Visit us now at www.transradio.de for more information.
|
|
Omneon Spectrum™ media server systems provide the most flexible and cost-effective solutions for digital video storage and broadcast. Visit Omneon Video Networks at www.omneon.com.
|
|
advertisement
|
|
Television Ad Buying & Placement
Let us plan and buy your media for you. We can get you great discounts with national and regional cable networks. High-Definition Television (HDTV)
Name Brand Home Appliances & Electronics including HDTVs offered at discounts for bulk puchases, contractors, government, education & B2B. Order now. Audio Visual Equipment Rentals
Audio Visual Equipment Rentals - Delivery of Notebooks, Desktops, Printers, Monitors & Projectors. Rent 1 day to 36 months.
|
|
|
